Abx Campaigns - Market Update

Women's Wear Daily: Amazon Grabs Top ABX Ad Ranking Spot for Television Campaigns in June Amazon Grabs Top ABX Ad Ranking Spot for Television Campaigns in June For June, Amazon, Sam’s Club and J.C. Penney Co. Inc.

garnered top positions in rankings of “effectiveness” as measured by the ABX Advertising Benchmark Index. During the month, the research firm said ... A new study commissioned by the RAB and conducted by creative testing firm ABX reveals that marketing wear-out – the concern that repeated exposure to an ad reduces its effectiveness – is virtually ...