This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → As if there wasn’t ...
USA TODAY: Clicc AI Enables Agencies to Scale Paid Media Without Expanding Media Buying Teams Clicc AI Enables Agencies to Scale Paid Media Without Expanding Media Buying Teams The Drum: Publicis takes Microsoft from Dentsu and underlines where media buying is heading Publicis takes Microsoft from Dentsu and underlines where media buying is heading Last week, the SSP Kargo announced a closed beta of its AI unified buying platform, Project Kera. The ad agency, Wpromote, is an early tester. exchangewire.com: Agencies Embrace AI, Curation & Third-Party Data to Power a New Era in Media Buying New research from Experian, the global data and technology company, reveals how agencies are embracing third-party data, AI, and curated strategies to drive a new era in media buying. This shift comes ...
ad agency media buying, Agencies Embrace AI, Curation & Third-Party Data to Power a New Era in Media Buying Markets Insider: Kargo Launches Closed Beta of Project KERA, an Agentic Media Buying Platform Built for Creative Performance Kargo today announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimize advertising ... Kargo Launches Closed Beta of Project KERA, an Agentic Media Buying Platform Built for Creative Performance Digiday: Media Buying Briefing: What’s going to happen with Dentsu outside of Japan? Media Buying Briefing: What’s going to happen with Dentsu outside of Japan? Few topics split opinion in media buying quite like principal media, the increasingly common practice of agencies reselling media inventory at an undisclosed margin. Critics see conflicts of interest ...
