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Channel Factory Data Reveals Brands Are Targeting the Wrong Audiences with Sustainability Content Search Engine Land on MSN: Why audience engineering is replacing manual targeting in paid media You’ve probably played around with Demographics in your Google Ads campaigns, but have you experimented with Detailed Demographics? This audience targeting technique is a powerful tool for reaching ... Comcast is the latest addition to a growing list of TV ad inventory sellers sprucing up their audience targeting to win more advertiser budgets. On Friday, Comcast-owned ad buying platform ...
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