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The company emphasizes strategic leadership, resulting in a successful IPO in July 2025 ... Adtech (advertising technology) is the collection of software platforms and tools that enable advertisers, agencies, and publishers to plan, buy, sell, optimize, and measure digital advertising campaigns at scale. AdTech Explained: What It Is & How It Works — AI Digital Advertising technology, also known as adtech, is an overarching term that describes the tools and software advertisers use to reach audiences, and deliver and measure digital advertising campaigns. As buying and selling digital ads became more complex, adtech emerged to streamline the process.
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