Advertising Agency Wpp - Market Update

Advertising agency WPP issued its second profit warning in three months. Ad agency WPP issued its second profit warning since July on Thursday - and its first under a new chief executive - sending its ... WPP has started a potential sales process for its PR division, which includes communications agency Burson, according to reports.

Martin Sorrell has resigned amid an investigation into alleged misconduct as the chief executive of WPP, the world’s largest advertising group, the company said Saturday, abruptly ending his ... WPP has reportedly begun a potential sale process for its public relations arms, which could pave the way for the advertising group's first major disposal under a dramatic structural overhaul set out ... WPP has hired Anne-Isabelle Choueiri from Estée Lauder to drive the global advertising group’s restructure plan, Elevate28. She has been installed in a newly created role, chief transformation officer ...

advertising agency wpp, WPP became the latest casualty of artificial intelligence’s assault on the advertising industry. Experts warn that AI is causing brands to promote themselves more through digital players, rather than ... The Hollywood Reporter on MSN: WME sells 160over90 sports advertising agency to Publicis The French advertising giant will acquire the marketing agency to expand its sports business. AOL: WPP’s CTO says AI is reshaping advertising. But creative judgment needs to remain in human hands WPP’s CTO says AI is reshaping advertising.

advertising agency wpp, But creative judgment needs to remain in human hands