Benefits Of Using Analytics In Inbound Marketing - Market Update

Richmond: Working the Web: Using Google Analytics to help with inbound marketing Inbound marketing offers a strategic approach for benefits advisors to pull employers towards your agency rather than relying exclusively on outbound tactics. In today's competitive employee benefits ... Most marketing automation platforms provide only a modest level of web analytics.

This is adequate for a high-level view of what’s taking place, but it’s not enough for extensive analysis. Google ...