EASTHAMPTON — When the creative team at Big Voodoo Interactive wants an advertising spokesperson to speak a different language, change its accent, darken its complexion or swap genders, it’s as simple ... MassLive: Big Voodoo jumps feet first into 21st-century marketing with AI ‘spokespeople’ Meet the team at Bjarke Ingels Group (BIG). Explore our partners, architects, and specialists shaping the future of architecture and design.
The Heights building is situated within a compact urban site bounded by roads on three sides and a portion of Rosslyn Highlands Park. Conceived as a stack of five rectangular floorplates that rotate around a fixed pivot point, BIG maintains the community feeling and spatial efficiencies of a one-story school. BIG has grown globally since 2005, with 60+ buildings in 10+ countries. Join our 700+ person team shaping the future of architecture and design challenges.
big advertising firms, Bjarke Ingels - Founder & Creative Director, BIG The 390,000 sq ft building – which includes 215 residences, commercial units, office spaces, and a variety of amenities – features a notable curved corner, wrapped by terraces that continue around the building’s perimeter with views of the park, city and over the Pichincha volcano. Bjarke Ingels - Founder & creative director, BIG “We designed our addition to the Treehotel - the Biosphere - to create a unique experience for hotel guests, which takes inspiration from the qualities of the surrounding forest and absorbs them into the interior. The ecology is the driver behind the architectural expression.”
