Reports say Dentsu may retain Xbox media duties, even as Microsoft deepens its partnership with Publicis, expanding the partnership across data and advertising initiatives globally. HELL ENERGY DRINK has appointed dentsu as its integrated agency partner in India, covering creative, media and public relations. The mandate was awarded following a multi-agency pitch and will be ...
Campaign Asia: Dentsu X doubles size in China by integrating &c agency Dentsu Aegis Network (DAN) is expanding the Dentsu X brand in China by absorbing sister agency &c and its roughly 200 staff. The move effectively doubles Dentsu X in size to more than 400 employees ... MUMBAI: Microsoft has reassigned its global media planning and buying business to Publicis Groupe, according to media reports, ending Dentsu’s long-standing stewardship of one of the advertising ... The Drum: Publicis takes Microsoft from Dentsu and underlines where media buying is heading Publicis takes Microsoft from Dentsu and underlines where media buying is heading Dentsu will also support content development, influencer collaborations, and market-specific campaigns to ensure consistent messaging and measurable business outcomes, including b ...
