As the director of enterprise sales for an event marketing and management platform, my content typically focuses on using AI for personalization in events. But in this piece, I'd like to explore how ... Virtual events have emerged as powerful marketing tools, enabling businesses to connect with global audiences, deliver valuable content, generate leads, and drive business objectives without the ...
Onsite event content is a goldmine for event marketers. By repurposing the video and audio that you capture onsite at your event, from keynotes, panels, and demos, you can fuel your search, social, ... Cvent, a meetings, events, and hospitality technology provider, has acquired Goldcast, a video content platform built for B2B webinars and events. This acquisition combines Cvent’s scale with Goldcast ...
event content marketing, If you work in marketing, you know that an event without a plan is just a really expensive party. Experiential marketing no longer rewards spectacle for spectacle’s sake. Brands aren’t just competing ... Cvent is expanding its event technology footprint by acquiring Goldcast, a video and AI‑driven event content platform used by B2B marketers. The deal brings together Cvent’s large-scale enterprise ...
event content marketing, Forty Two Inc., based in Boardman, has formed a strategic partnership with 898 Marketing LLC, based in Canfield. For busy professionals, content creation often falls to the bottom of the to-do list. There’s no denying the importance of a consistent digital presence, but all that creative energy is typically ...
