Campaign Asia: GroupM agencies tipped to capture some of Master Kong's media business GroupM entered into two deals with DoubleVerify and AdSafe that will allow its media agencies to definitively verify that their clients’ digital ads run in the right place and at the right time. The ... OMD was also involved, but only in the initial presentation of credentials.
The client eventually allocated the business to Carat and GroupM on concerns of a single agency dominating media-rebate ... GroupM has announced to staff that agency brands will cease to operate as separate business units and will move to a single P&L, affecting jobs as soon as this week. In an email seen by Campaign, sent ... GroupM announced two executive appointments, naming Harvey Goldhersz Chief Data Officer and CEO of GroupM Analytics, and Phil Cowdell, North America CEO of MediaCom, a GroupM agency.
groupm agencies, Both roles are ... Marketing Dive: WPP brings back data hotshot Brian Lesser to lead GroupM WPP has named Brian Lesser Global CEO of its GroupM media investment arm, replacing Christian Juhl, who will take a new role within the holding company, per a release. Lesser was most recently ... WPP media management arm GroupM has entered into an exclusive partnership with social analytics firm Networked Insights for access to NI’s Kairos platform. The global agreement will help GroupM ...
