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how to come up with a marketing strategy, Here’s Why — and What to Do Instead. Most Businesses Overcomplicate Their Marketing Strategy. Here’s Why — and What to Do Instead. Entrepreneur: How to Avoid Letting Your Marketing Strategy Die in the ‘PowerPoint Graveyard’ How to Avoid Letting Your Marketing Strategy Die in the ‘PowerPoint Graveyard’ A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years.
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