Identifying Company Target Buyer Personas And Customers - Market Update

Diginomica: LinkedIn wants to sharpen B2B ad targeting with its Company Intelligence API and Buyer Groups. Will it work? LinkedIn wants to sharpen B2B ad targeting with its Company Intelligence API and Buyer Groups.

Will it work? LinkedIn introduces a Company Intelligence API and Buyer Groups feature to give marketers better attribution and insight into the real decision-makers behind B2B deals. B2B brands need to better ...