Influencer Marketing News 2025 September - Market Update

AfroTech on MSN: First-of-its-kind US creator certification launches to increase trust in influencer marketing A first-of-its-kind certification program has launched to increase trust in influencer marketing. Business Standard: The influencer economy: Brands tap social media's vast reach for marketing Nearly two-thirds (61%) of senior marketing executives currently are using compensation models that are either explicitly non-transparent or unknown to pay agencies for managing their influencer ... Measuring the financial return of influencer partnerships used to be something brands approached loosely—more gut feeling than science.

But times have changed. Marketing budgets are scrutinized, ... Inc: How Much Influencer Marketing Really Costs in 2026—and Why $50,000 Is the Magic Number How Much Influencer Marketing Really Costs in 2026—and Why $50,000 Is the Magic Number Influencer marketing began with early celebrity endorsements and has rapidly spread since the rise of popular social media platforms like Instagram, TikTok, and YouTube.