Marketing Format - Market Update

Marketing Dive: Why banner ads remain the most effective web marketing format Believe it or not, banner ads remain the most effective ad format. AppNexus took a snapshot of the marketing world based on vendors' users' views, providing insight into what is working, and what is ... The popularity of whitepapers as a B2B content marketing format is declining in relation to more interactive, easily digestible formats such as video, according to a recent survey of the B2B ...

USA TODAY: GetHookd Releases Creative & Marketing Brief Strategy Template Breakdown Guide GetHookd has released a new guide breaking down both marketing and creative briefs in direct support of marketing ... While for some brands microdrama is a natural extension of digital-first strategies, others are still weighing if the format fits the brand's needs ... Marketing: The Top 5 Best (and Top 5 Worst) Things About Landing Pages Landing pages have become the Omega-3's of Web marketing: If you're not using them and optimizing them ad infinitum, you're squandering your online ad dollars. Or so the landing page optimization ...

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