Mastercard Wpp - Market Update

Financial services giant Mastercard has named WPP Media as its global media agency leading media strategy, planning, and buying after a formal review. The firm previously worked with Dentsu’s Carat on ... WPP Media won Mastercard’s $180 million global media account from Carat.

In a statement sent by Mastercard to Campaign, the company’s spokesperson said that while WPP Media will lead media strategy, ... Marketing Dive: WPP Media notches ‘landmark’ win with Mastercard as AI fuels interest Mastercard is shaking up its agency roster, appointing WPP Media as global media partner, the agency confirmed to Marketing Dive. The payments firm at the same time has enlisted Ogilvy, also owned by ...