Media Buying Insights - Market Update

Markets Insider: Kargo Launches Closed Beta of Project KERA, an Agentic Media Buying Platform Built for Creative Performance Kargo today announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimize advertising ... Kargo Launches Closed Beta of Project KERA, an Agentic Media Buying Platform Built for Creative Performance Nasdaq: PubMatic Launches Upgraded AI-Powered Buyer Platform to Enhance Media Buying Efficiency PubMatic has launched an upgraded buyer platform powered by generative AI, designed to enhance the media buying process by providing streamlined solutions for audience discovery, campaign activation, ... Digiday: At CES, Omnicom Media says Walmart purchase insights help it make better use of Meta’s influencer followers At CES, Omnicom Media says Walmart purchase insights help it make better use of Meta’s influencer followers Venice, California, Feb.

03, 2025 (GLOBE NEWSWIRE) -- AUDIENCEX, a leader in media buying innovation, has introduced a groundbreaking approach to marketing investments, ensuring guaranteed results ...