Mediamarketing - Market Update

“AdExchanger Politics” is a new weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Mitch Dunn, senior vice president at Empower MediaMarketing. Empower MediaMarketing has been assigned digital creative and all media planning and buying duties for LCA-Vision, a provider of laser vision correction services under the LasikPlus brand.

Last year, ...