When advertisers buy video ads on mobile devices, they have a strong preference for full-screen interstitial ads. In fact, they choose them 41.6 percent of the time. That data comes from the Q3 2016 ...
VentureBeat: New brain activity study shows that mobile interstitial ads are failing everyone New brain activity study shows that mobile interstitial ads are failing everyone Supersonic by ironSource, an independent mobile marketing platform, will support interstitial ads on its mediation platform. eMarketer predicts that marketers around the world will spend $100 billion ... Pocket Gamer.Biz: The key to success: How top 100 downloaded games implement interstitial ads and related in-app purchases The key to success: How top 100 downloaded games implement interstitial ads and related in-app purchases AOL added another premium ad format to its programmatic offerings on Monday. A full-page mobile ad, the Road Devil Interstitial for Mobile, is part of an effort to add more premium, brand-friendly ...
mobile interstitial ads, Streaming Media Magazine: Full-Screen Mobile Video Ads Chosen 41.6% of the Time: Smaato Ad quality directly impacts retention, not just short-term revenue. iOS users are more sensitive to intrusive ad formats than Android users. Interstitial ads consistently drive higher churn than ...
