New Year Ad Campaigns - Market Update

Year of the Horse campaigns from Prada, Miu Miu, Celine, Fendi, Gucci, Bottega Veneta, Rimowa, and more. MSN: Luxury brands charm Chinese consumers with playful Year of the Horse campaigns Long a symbol of motion, freedom and prestige, the horse has animated countless brand codes. For this year's Chinese New Year of the Horse, a wave of luxury campaigns took the chance to embed new ...

Luxury brands charm Chinese consumers with playful Year of the Horse campaigns Children's vitamin brand Hiya launched a new campaign that avoids typical New Year's resolutions. Hiya's marketing has resonated with parents, gaining nearly 24 million views across social media. The ... Vogue: Why 2026’s Year of the Horse Raised the Stakes for Luxury’s Chinese New Year Playbook Remember 2016?

new year ad campaigns, Back then, a red envelope, a zodiac motif, or a familiar celebrity face could still carry a Chinese New Year campaign. Success wasn’t guaranteed, but these cues were often enough to ... Why 2026’s Year of the Horse Raised the Stakes for Luxury’s Chinese New Year Playbook