Morningstar: Half of Marketing Leaders Can't Defend How They Measure ROI. Boards Are Starting to Notice. New research from Haus finds only half (49%) of marketing and finance leaders measure how marketing is driving business outcomes, 71% believe AI-powered marketing tools prioritize short-term ...
Half of Marketing Leaders Can't Defend How They Measure ROI. Boards Are Starting to Notice. The Drum: Inside the waiting room: the emotional reality for B2B marketing leaders out of work Fiona McKenzie takes a candid look inside the hiring market for out-of-work B2B marketing leaders, revealing the emotional strain, broken candidate experiences and shifting expectations shaping what ... Inside the waiting room: the emotional reality for B2B marketing leaders out of work In nearly every strategy conversation we're having with firm leaders this year, one theme comes up over and over: The operating model that built success over the last two decades will not sustain the ...
opinion leaders in marketing, When I was speaking about AI and marketing last year at an event, I asked a room of marketing professionals a simple question: “Who here is using AI?” Nearly every hand went up. Then I asked a second ...
