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Forbes: Master The Press Release: Key Elements That Build Credibility And Reach Business Wire: Amplify and Augment: A Framework to Get the Most Out of Every Press Release Press releases are an investment. You find a story, chase approvals, wrangle quotes, dig up data, find visuals, and manage version control. Emblematic of the process ...

Amplify and Augment: A Framework to Get the Most Out of Every Press Release I stopped using press releases several years ago. I thought they had lost most of their impact. Then a conversation with a good friend and mentor changed my perspective. She explained that the days of ...

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