MediaPost: True Buys: ANA Finds Programmatic Improvement, Unveils Terms For Yielding More Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts are being made. AdExchanger: Curation Is Changing Programmatic — But Not Always For The Better For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system works.
That’s changing. More advertisers are asking harder questions about ... Two years after the Association of National Advertisers (ANA) benchmarked the relative cost of programmatic ad spending, the share of working media dollars has improved 14%, but still remains a ... Campaign Asia: Programmatic no longer a buzzword in Asia: Marketing Innovation Summit Some of the region’s leading brand marketers and digital players gathered in Singapore yesterday to discuss the latest trends and other thought provoking issues centering around programmatic buying.
programmatic ad buys, More than 80% of buy-side portfolio managers and analysts are now supported by their firm’s programmatic research infrastructure, as are about 40% of risk and compliance teams, according to the ...
