Business Wire: Viant Announces Agreement to Acquire TVision Strengthening Its AI-Powered Programmatic Platform (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision Insights, the only attention measurement provider ... Fresh off its successful offline event recently, zMaticoo has officially launched zMaticoo SDK 2.0, a comprehensively upgraded programmatic ad monetization SDK designed for global mobile developers. Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess.
But efforts are being made. MM&M: Turning off programmatic ads: Why one pharma took the bold step Through this new integration, Genius Monkey can now push impression-level data directly into CTM. As a result, CTM can identify when a user who was served a programmatic ad later visits a website and ... DMNews: Programmatic’s biggest loyalty test: when your brand decides it can do it alone Owning your programmatic stack means nothing if you haven't first rebuilt the institutional knowledge that keeps it alive.
programmatic ad, Programmatic’s biggest loyalty test: when your brand decides it can do it alone Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ... Forbes: How To Win The Fight Against Ad Fraud In Programmatic Advertising Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception. While programmatic providers are equipping their solutions with more and more ...
programmatic ad, The problem of adjusting a live ad buy in linear has jumped over one more hurdle. Earlier this year, DirectTV Advertising announced that their satellite TV content can now be bought programmatically ... Seattle customer engagement startup Ambassador has acquired the operating assets of Tacoma-based programmatic ad platform Humming, part of a roll-up… Read More ...
