Seeking Alpha: Comscore 2026 State of Programmatic Report: CTV and Audio expected to drive growth with cross-channel performance measurement critical to smarter allocation across platforms Comscore 2026 State of Programmatic Report: CTV and Audio expected to drive growth with cross-channel performance measurement critical to smarter allocation across platforms Business Wire: Viant Announces Agreement to Acquire TVision Strengthening Its AI-Powered Programmatic Platform (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it has entered into a definitive agreement to acquire TVision Insights, the only attention measurement provider ... AdExchanger: Curation Is Changing Programmatic — But Not Always For The Better For years, programmatic advertising has operated on the assumption that most buyers didn’t really want to know how the system works. That’s changing.
More advertisers are asking harder questions about ... Through this new integration, Genius Monkey can now push impression-level data directly into CTM. As a result, CTM can identify when a user who was served a programmatic ad later visits a website and ... MiQ, a global programmatic media firm, has launched MiQ Sigma, a platform that it says unites over 300 data feeds, spanning 700 trillion consumer signals.
