The National Association of Professional Insurance Agents (PIA) has unveiled a series of 25 Spanish radio ads as the latest phase of its award-winning branding program, Local Agents Serving Main ... Radio continues to be a powerful medium for driving consumer purchases and building brand equity. Beasley Media CRO Tina Murley and Cox Media Group EVP of Radio Rob Babin shared their experiences and ...
(By John Shomby) With all the messages that penetrate the mind of the consumer, a product’s branding and positioning become the essential pieces in securing that consumer’s attention. Is there a ... The author writes frequently about radio business and management issues. Read his past commentaries.
radio branding, Broadcasting executives spend millions building their radio station’s brand in the marketplace. But ... RADIO SCHEDULEWLRN 91.3 FM is licensed to the School Board of Miami-Dade County, Florida and serves a weekly audience of more than 500,000 from northern Palm Beach to Key West. Folk Radio Hall of Fame inducts WLRN’s Michael Stock WLRN News Staff , WLRN 91.3 Radio Schedule Available On Air Stations On Air Now Playing WLRN NPR News On Air Now Playing WLRN Classical Three years after Latino Media Network bought Miami's Radio Mambi and WQBA, plans to steer Spanish-language radio in a more more moderate direction may have run aground.
