Real Time Multi Channel Customer Experience - Market Update

Retail TouchPoints: New Study Shows Retail Loyalty Programs Lag In Customer Metrics; Progress In Multichannel Approach New Study Shows Retail Loyalty Programs Lag In Customer Metrics; Progress In Multichannel Approach Retail loyalty programs are quickly separating into the haves and the have-nots. Among the signs of multichannel loyalty management is the spread of data in operationalizing member acquisition.