Morningstar: Home builders boost sales incentives to 5-year high as they struggle to sell newly built homes Home builders boost sales incentives to 5-year high as they struggle to sell newly built homes D.R. Horton recorded a lower fourth-quarter profit and said it expects to continue offering significant incentives to stimulate sales in a stubbornly slow market. “New home demand is still being ...
MSN: New Home Sales Shake Off Home Builders’ Blues. Incentives Might Be Working. Home builder stocks perked up Wednesday on a sign of a home sales rebound. Buyer incentives and lower mortgage rates could have lured buyers back into the market in August, new census data ...
sales incentive, New Home Sales Shake Off Home Builders’ Blues. Incentives Might Be Working. U.S. new home sales increased 3.8% in 2025, but median prices fell 2.0% as builders used incentives to move excess inventory. Months’ supply remains above pre-pandemic averages despite a pullback in ...
sales incentive, Housing affordability continues to discourage many buyers and limit home sales. The numbers: Confidence among home builders ticked down in August as home-buying demand remains weak, and builders are ...
