Snapchat Digital Advertising Customer Acquisition Strategies - Market Update

QSR magazine: Did Wendy’s and Snapchat Discover the Future of Digital Advertising? MSN: Snapchat, WPP Media, Lumen say attention is the new currency in digital advertising Snapchat, WPP Media, Lumen say attention is the new currency in digital advertising Wendy’s, a leader in bold and engaging digital marketing, recently partnered with Snapchat to test an innovative new ad format—Sponsored Snaps. This initiative, which delivers a full-screen video Snap ...