Tv Ad Targeting Household-level Reach - Market Update

TV Technology: Viant and Wurl Partner on Scene-Level CTV Targeting and Measurement Outra, a UK provider of household-level data for insight and marketing activation, has announced a strategic integration with LightBoxTV, the Total TV planning and workflow platform. This partnership ... Viant becomes the first DSP to deliver scene-level contextual targeting in connected TV.

The Wurl partnership adds oRTB access to premium FAST inventory with Brand Discovery signals. Advertisers can ... LOS ANGELES--(BUSINESS WIRE)--MGID, the global advertising platform, has announced a new partnership with Digiseg, a privacy-focused data provider, to integrate household-based targeting into MGID’s ...