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The broad brush approach of linear TV advertising has been replaced with precise audience targeting, segmentation and budget control. You may be familiar with the noun advert, which is used, especially in British sources, as a shortened form of advertisement. That's one way to use advert, but it has also been used as a verb in English since the 15th century. Although it is unclear as to precisely what is meant by salience, accounts often advert to notions such as frequency or familiarity.
tv advert production costs, Advert is also a verb that means to call attention to or reference something. This is easy to remember since the purpose of advertisements is to get your attention.
