Wpp Agencies - Market Update

WPP has reportedly begun exploring the potential sale of its public relations arm, Burson, according to a report by The Times, signalling what could be its first major divestment under a sweeping ... Marketing Dive: WPP names first chief transformation officer to drive Elevate28 plan WPP has started a potential sales process for its PR division, which includes communications agency Burson, according to reports. MM&M: WPP launches Open Pro for marketers to create campaigns without an agency WPP has unveiled an AI tool called WPP Open Pro for marketers to plan, create and publish campaigns independently, without the help of an agency.

WPP Open Pro builds on WPP Open, the holding company’s ... WPP launches Open Pro for marketers to create campaigns without an agency The Drum: Publicis’ Sadoun hits out at WPP and Omnicom over ‘most negative news cycle since Covid’ Publicis’ Sadoun hits out at WPP and Omnicom over ‘most negative news cycle since Covid’