At a time when some speculate the agency holding company itself may be on the block, WPP this morning announced it has acquired data cleanroom InfoSum and is folding it into its GroupM media services ... Campaign Asia: Why has GroupM lost its way for so long? The buck stops with WPP Why has GroupM lost its way for so long?
The buck stops with WPP What’s in a name? WPP will shortly retire the GroupM brand, Adweek reports, renaming its ad-buying arm WPP Media. This tracks with moves at Publicis and Omnicom, which houses their respective ... Brian Lesser, global chief executive of GroupM, laid out his five-point strategy for the media arm during WPP’s annual results presentation.
wpp groupm, The investor event on Thursday (27 February) followed the ... The Hollywood Reporter: Women’s Sports Is Paying Off: GroupM Says It “Exceeded” Goal of Doubling Media Spend The WPP-owned advertising firm had committed to doubling the amount of money it allocates to women's sports earlier this year. By Alex Weprin Senior Editor Advertisers have bought in to women’s sports ... Women’s Sports Is Paying Off: GroupM Says It “Exceeded” Goal of Doubling Media Spend
