Zero Party Data Platform - Market Update

Business Insider: JointCommerce Launches A21+ Zero Party Data Community Digital Advertising Platform for Retailers, Brands, and Consumers JointCommerce Launches A21+ Zero Party Data Community Digital Advertising Platform for Retailers, Brands, and Consumers BOSTON & AUSTIN, Texas--(BUSINESS WIRE)--Jebbit (“the company”), provider of the world’s leading zero-party data platform, has received a $70 million strategic growth investment from Vista Equity ... Fast Company: Zero-party data goldmines: Post-cookie personalization tactics driving the highest ROAS Marketers spent years chasing third-party cookies, but that well seems to have run dry. Browser blocks, data laws, and platform walled gardens have pushed cookies to near extinction.

Top brands, ... In my research analyzing thousands of client marketing plans for positive business outcomes, I’ve discovered that only one in 10 local business owners ever reviewed their zero-party data (ZPD) for ... Forbes: How Zero-Party Data Will Shape Loyalty: Gen Z Will Share With Brands How Zero-Party Data Will Shape Loyalty: Gen Z Will Share With Brands